MIPS Compliance Dashboard & Submission Module
Designing the compliance tools that helped 3,000+ clinicians navigate value-based care reporting, with a 90 NPS score at launch.
COMPANY
Verana Health
ROLE
Sole Product Designer, VQM
TIMELINE
2022-2024
OUTCOME
90 NPS · 3,000 clinicians
OVERVIEW
Compliance at the heart of value-based care
MIPS compliance sits at the heart of value-based care, mandatory, high-stakes, and notoriously difficult for practice staff to navigate. I joined Verana Health as the sole product designer on the Quality Measures team, owning the dashboard and submission module through a full two-year iterative cycle. My prior work at Modernizing Medicine gave me a head start: I came in with existing MIPS personas, firsthand ophthalmology research, and deep familiarity with the friction points compliance tools typically get wrong.
THE PROBLEM
A hard deadline, and a constantly shifting target
The VQM dashboard and submission module were partially built, inconsistent, and untested. No personas, journey maps, or user research existed. The team was building directly to CMS requirements with no clear picture of who would actually use the product or how. The submission window was approaching, and the product needed both a research foundation and a completed, validated design before it could ship.
RESEARCH
Research that challenged assumptions
I organized the work into two parallel tracks, running interaction design and research simultaneously against the submission deadline. I combined internal expert interviews with quantitative data analysis to understand who was actually using the product and how. The research surfaced a meaningful gap between assumed and actual user priorities, which directly shaped how we allocated design effort across practice types and informed three detailed personas grounded in real user behavior.
Three distinct user types emerged from the research: Practice Administrators at small to mid-size practices, Quality Management Leads at large practices, and Quality Improvement Managers at Academic Medical Centers. Each brought different goals, different levels of MIPS sophistication, and different frustrations with the reporting process. The Quality Management Lead, responsible for monitoring and submitting MIPS data across large practices, emerged as the primary driver of the submission design investment.
THE PROCESS
Two years of iterative design across a shifting landscape
The work spanned two years of iterative design across two parallel product surfaces. I owned the dashboard and submission module simultaneously, designing new features while continuously refining existing ones. The work wasn't linear. New CMS regulations introduced requirements mid-cycle, the American Academy of Ophthalmology (AAO) and American Academy of Neurology (AAN) surfaced ongoing feedback from their members, and the product had to evolve to meet both.
Internal MIPS specialists from the customer support team were central throughout. They participated in usability testing across multiple rounds and provided subject matter input on new feature buildout, bridging the gap between regulatory complexity and user reality. Their involvement kept the product grounded in how practices actually experienced MIPS compliance, not just how CMS defined it.
THE SOLUTIONFrom complexity to clarity
The shipped product gave clinicians and practice administrators a clear, trustworthy path through the entire MIPS compliance process, from monitoring quality measure performance throughout the year to completing and submitting data to CMS before the deadline. The dashboard surfaced the right information at the right time, and the submission module guided users through a complex multi-step process without requiring them to understand the regulatory machinery behind it. The product continued evolving after the initial submission period, incorporating new CMS requirements and ongoing feedback from AAO and AAN members into subsequent feature development.
Individual submission flow for Ophthalmology practices.
OUTCOMESMeasurable impact at launch
3,000
Clinicians from AAO and AAN submitted MIPS data to CMS through the Verana portal that submission period.
90 NPS
An exceptional result for a compliance workflow, where most enterprise healthcare tools struggle to reach neutral.
2x
Dev cycle compressed from four weeks to two through structured engineering alignment sessions.
"The regulations don't change, but the users' relationship with those regulations is full of anxiety, confusion, and workarounds. The designer's job is to absorb that complexity so the user doesn't have to."